Does Google Authorship Matter For Seo? Search Engine Optimization Here"s the kicker: "The true cost of remaining anonymous, then, might be irrelevance." "Not so much," counters Shari Thurow, founder and SEO director of Omni Marketing Interactive and author of When Search Meets Web Usability . "I wish someone would put a gag on Eric Schmidt and shut him up," she joked during a session at September's SES 2013 San Francisco conference. Thurow says Google+ and Google Authorship aren't necessary to achieve high Google search result rankings and increase click-through rates to your content from search results. She also says Google Authorship tends to elevate people who are better at self-promotion over true subject matter experts, which is who Google Authorship is supposed to showcase. So what's the fuss about? Here's what you need to visit here know about Google+, Google Authorship, Google Author Rank which isn't the same thing and SEO. The Back Story on Google Authorship and Google Author Rank Google introduced its Facebook competitor, Google+, in 2011. The same year, it came out with Google Authorship .

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